TREES ARE OUR ROOTS

Our Father & Daughter Team and how it all began…

In 1992, Scott Alyn’s life took a turn. Times were difficult, and work and relationships were a little trying. Looking for guidance, he felt the deep-ridged bark of a more than one-hundred-year-old cottonwood tree and thought, “I need your help . . . can you give me some advice?” That was the day he discovered his own true nature. Scott changed his name to Ilan Shamir, which means “protector of the trees,” and founded Your True Nature.

Just like trees, ideas and children grow up too. Starting at age 11, Ilan's daughter, Laurel, earned her allowance by packaging bookmarks and typing and packing orders. Now, 20 years later, Laurel is leading the company with her love of the earth and vision for the years ahead. Proud papa is taking life a bit easier and lending a hand as the company continues its commitment to honor the planet and inspire you to live your own true nature. 

ILAN'S JOURNEY

Meet Our Team

or how we like to put it, our extended family

BE THOUGHTFUL OF THOSE DOWNSTREAM.

ADVICE FROM A RIVER

We reduce, reuse, recycle, and replant 100% of the paper used in crafting our products.

GO THE EXTRA MILE!

ADVICE FROM A PENGUIN

We work hard to create dazzling products; then we go above and beyond to deliver them with exceptional customer service.

NO VINING!

ADVICE FROM A GARDEN

Positive solutions are imperative to our work environment, which is why we hold staff Group Wisdom meetings. We honor and value every team member's input and unique talents.

STAND TALL & PROUD.

ADVICE FROM A TREE

We are proud of what we do and grateful that nature gives us the wisdom to know what is important.

IT'S OK TO BE A LITTLE OFF THE WALL.

ADVICE FROM A CANYON

We delight in being unique and believe that laughter in the workplace is key.

SPEND TIME IN THE WOODS.

ADVICE FROM A MOOSE

We promote education and connection with nature while encouraging the preservation of its beauty.

STAND IN THE STRENGTH OF YOUR TRUE NATURE.

ADVICE FROM A MOUNTAIN

We develop and distribute products that inspire people and remind them of their truest self.

MAKE POSITIVE RIPPLES.

ADVICE FROM A LAKE

We inspire others to succeed through our creative products and thoughtful business model.

Our Partnerships and the Planet

It takes a village. Learn how we partner on behalf of the planet.